BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 270	3.3%	39.0%	1.4	733 854	1.9%	75.7%	0.7	-0.4%
MoM	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
YTD	46 104	-33.4%	44.4%	-10.3	23 327 328	-28.7%	77.6%	-4.9	-18.0%
MAT	83 234	-26.2%	46.3%	-6.7	40 326 939	-21.0%	78.2%	-2.8	-15.5%
KAPSIKAM
WoW	12 615	-2.1%	1.8%	0	5 872 613	-2.7%	2.1%	0	-2.4%
MoM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
YTD	485 410	-19.6%	2.4%	-0.3	200 605 950	-20.9%	2.6%	-0.4	-7.9%
MAT	926 296	-13.3%	2.6%	-0.2	372 458 014	-16.0%	2.7%	-0.3	-7.1%
MILDRONATE
WoW	51 094	2.6%	14.6%	-0.1	39 117 774	2.2%	16.6%	0	3.2%
MoM	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
YTD	1 675 915	-42.4%	10.3%	-3.5	1 215 830 697	-28.8%	12.0%	-2.1	-22.6%
MAT	3 169 935	-37.2%	10.9%	-3	2 215 033 906	-12.7%	12.5%	-0.4	-20.1%
SULFARGIN
WoW	3 067	5.2%	0.8%	0	1 655 324	5.8%	1.1%	0.1	0.4%
MoM	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
YTD	74 686	-20.8%	0.7%	-0.1	40 375 614	-14.9%	1.1%	-0.1	-5.9%
MAT	124 105	-25.4%	0.7%	-0.2	68 062 905	-18.3%	1.1%	-0.2	-6.8%
VIPROSAL
WoW	14 746	2.5%	2.0%	0.1	5 196 276	2.0%	1.8%	0.1	-2.3%
MoM	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%
YTD	451 317	-40.4%	2.1%	-1.1	164 081 996	-47.3%	2.0%	-1.4	-9.3%
MAT	832 284	-40.8%	2.3%	-1.2	308 823 134	-44.7%	2.2%	-1.5	-8.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	46 104	-33.4%	44.4%	-10.3	23 327 328	-28.7%	77.6%	-4.9	-18.0%
KAPSIKAM	485 410	-19.6%	2.4%	-0.3	200 605 950	-20.9%	2.6%	-0.4	-7.9%
MILDRONATE	1 675 915	-42.4%	10.3%	-3.5	1 215 830 697	-28.8%	12.0%	-2.1	-22.6%
SULFARGIN	74 686	-20.8%	0.7%	-0.1	40 375 614	-14.9%	1.1%	-0.1	-5.9%
VIPROSAL	451 317	-40.4%	2.1%	-1.1	164 081 996	-47.3%	2.0%	-1.4	-9.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	83 234	-26.2%	46.3%	-6.7	40 326 939	-21.0%	78.2%	-2.8	-15.5%
KAPSIKAM	926 296	-13.3%	2.6%	-0.2	372 458 014	-16.0%	2.7%	-0.3	-7.1%
MILDRONATE	3 169 935	-37.2%	10.9%	-3	2 215 033 906	-12.7%	12.5%	-0.4	-20.1%
SULFARGIN	124 105	-25.4%	0.7%	-0.2	68 062 905	-18.3%	1.1%	-0.2	-6.8%
VIPROSAL	832 284	-40.8%	2.3%	-1.2	308 823 134	-44.7%	2.2%	-1.5	-8.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 270	3.3%	39.0%	1.4	733 854	1.9%	75.7%	0.7	-0.4%
KAPSIKAM	12 615	-2.1%	1.8%	0	5 872 613	-2.7%	2.1%	0	-2.4%
MILDRONATE	51 094	2.6%	14.6%	-0.1	39 117 774	2.2%	16.6%	0	3.2%
SULFARGIN	3 067	5.2%	0.8%	0	1 655 324	5.8%	1.1%	0.1	0.4%
VIPROSAL	14 746	2.5%	2.0%	0.1	5 196 276	2.0%	1.8%	0.1	-2.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
KAPSIKAM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
MILDRONATE	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
SULFARGIN	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
VIPROSAL	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца