Update: 08.08.2023
Last week: 30 week 2023 (24.07.2023 - 30.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 270 | 3.3% | 39.0% | 1.4 | 733 854 | 1.9% | 75.7% | 0.7 | -0.4% |
| MoM | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| YTD | 46 104 | -33.4% | 44.4% | -10.3 | 23 327 328 | -28.7% | 77.6% | -4.9 | -18.0% |
| MAT | 83 234 | -26.2% | 46.3% | -6.7 | 40 326 939 | -21.0% | 78.2% | -2.8 | -15.5% |
| KAPSIKAM | |||||||||
| WoW | 12 615 | -2.1% | 1.8% | 0 | 5 872 613 | -2.7% | 2.1% | 0 | -2.4% |
| MoM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| YTD | 485 410 | -19.6% | 2.4% | -0.3 | 200 605 950 | -20.9% | 2.6% | -0.4 | -7.9% |
| MAT | 926 296 | -13.3% | 2.6% | -0.2 | 372 458 014 | -16.0% | 2.7% | -0.3 | -7.1% |
| MILDRONATE | |||||||||
| WoW | 51 094 | 2.6% | 14.6% | -0.1 | 39 117 774 | 2.2% | 16.6% | 0 | 3.2% |
| MoM | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| YTD | 1 675 915 | -42.4% | 10.3% | -3.5 | 1 215 830 697 | -28.8% | 12.0% | -2.1 | -22.6% |
| MAT | 3 169 935 | -37.2% | 10.9% | -3 | 2 215 033 906 | -12.7% | 12.5% | -0.4 | -20.1% |
| SULFARGIN | |||||||||
| WoW | 3 067 | 5.2% | 0.8% | 0 | 1 655 324 | 5.8% | 1.1% | 0.1 | 0.4% |
| MoM | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| YTD | 74 686 | -20.8% | 0.7% | -0.1 | 40 375 614 | -14.9% | 1.1% | -0.1 | -5.9% |
| MAT | 124 105 | -25.4% | 0.7% | -0.2 | 68 062 905 | -18.3% | 1.1% | -0.2 | -6.8% |
| VIPROSAL | |||||||||
| WoW | 14 746 | 2.5% | 2.0% | 0.1 | 5 196 276 | 2.0% | 1.8% | 0.1 | -2.3% |
| MoM | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
| YTD | 451 317 | -40.4% | 2.1% | -1.1 | 164 081 996 | -47.3% | 2.0% | -1.4 | -9.3% |
| MAT | 832 284 | -40.8% | 2.3% | -1.2 | 308 823 134 | -44.7% | 2.2% | -1.5 | -8.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 46 104 | -33.4% | 44.4% | -10.3 | 23 327 328 | -28.7% | 77.6% | -4.9 | -18.0% |
| KAPSIKAM | 485 410 | -19.6% | 2.4% | -0.3 | 200 605 950 | -20.9% | 2.6% | -0.4 | -7.9% |
| MILDRONATE | 1 675 915 | -42.4% | 10.3% | -3.5 | 1 215 830 697 | -28.8% | 12.0% | -2.1 | -22.6% |
| SULFARGIN | 74 686 | -20.8% | 0.7% | -0.1 | 40 375 614 | -14.9% | 1.1% | -0.1 | -5.9% |
| VIPROSAL | 451 317 | -40.4% | 2.1% | -1.1 | 164 081 996 | -47.3% | 2.0% | -1.4 | -9.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 83 234 | -26.2% | 46.3% | -6.7 | 40 326 939 | -21.0% | 78.2% | -2.8 | -15.5% |
| KAPSIKAM | 926 296 | -13.3% | 2.6% | -0.2 | 372 458 014 | -16.0% | 2.7% | -0.3 | -7.1% |
| MILDRONATE | 3 169 935 | -37.2% | 10.9% | -3 | 2 215 033 906 | -12.7% | 12.5% | -0.4 | -20.1% |
| SULFARGIN | 124 105 | -25.4% | 0.7% | -0.2 | 68 062 905 | -18.3% | 1.1% | -0.2 | -6.8% |
| VIPROSAL | 832 284 | -40.8% | 2.3% | -1.2 | 308 823 134 | -44.7% | 2.2% | -1.5 | -8.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 270 | 3.3% | 39.0% | 1.4 | 733 854 | 1.9% | 75.7% | 0.7 | -0.4% |
| KAPSIKAM | 12 615 | -2.1% | 1.8% | 0 | 5 872 613 | -2.7% | 2.1% | 0 | -2.4% |
| MILDRONATE | 51 094 | 2.6% | 14.6% | -0.1 | 39 117 774 | 2.2% | 16.6% | 0 | 3.2% |
| SULFARGIN | 3 067 | 5.2% | 0.8% | 0 | 1 655 324 | 5.8% | 1.1% | 0.1 | 0.4% |
| VIPROSAL | 14 746 | 2.5% | 2.0% | 0.1 | 5 196 276 | 2.0% | 1.8% | 0.1 | -2.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| KAPSIKAM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| MILDRONATE | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| SULFARGIN | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| VIPROSAL | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs