Update: 08.08.2023

Last week: 30 week 2023 (24.07.2023 - 30.07.2023)

Last full month: June 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 270 3.3% 39.0% 1.4 733 854 1.9% 75.7% 0.7 -0.4%
MoM 5 414 -2.1% 40.3% 0.2 3 023 636 0.4% 76.3% 0.4 -2.5%
YTD 46 104 -33.4% 44.4% -10.3 23 327 328 -28.7% 77.6% -4.9 -18.0%
MAT 83 234 -26.2% 46.3% -6.7 40 326 939 -21.0% 78.2% -2.8 -15.5%
KAPSIKAM
WoW 12 615 -2.1% 1.8% 0 5 872 613 -2.7% 2.1% 0 -2.4%
MoM 61 347 -9.5% 2.0% -0.2 26 468 014 -6.4% 2.2% -0.2 0.5%
YTD 485 410 -19.6% 2.4% -0.3 200 605 950 -20.9% 2.6% -0.4 -7.9%
MAT 926 296 -13.3% 2.6% -0.2 372 458 014 -16.0% 2.7% -0.3 -7.1%
MILDRONATE
WoW 51 094 2.6% 14.6% -0.1 39 117 774 2.2% 16.6% 0 3.2%
MoM 226 520 -6.5% 15.6% 0.2 168 300 924 -4.0% 17.7% 0.5 -9.2%
YTD 1 675 915 -42.4% 10.3% -3.5 1 215 830 697 -28.8% 12.0% -2.1 -22.6%
MAT 3 169 935 -37.2% 10.9% -3 2 215 033 906 -12.7% 12.5% -0.4 -20.1%
SULFARGIN
WoW 3 067 5.2% 0.8% 0 1 655 324 5.8% 1.1% 0.1 0.4%
MoM 11 174 0.7% 0.7% 0 5 963 573 -0.7% 1.0% -0.1 4.5%
YTD 74 686 -20.8% 0.7% -0.1 40 375 614 -14.9% 1.1% -0.1 -5.9%
MAT 124 105 -25.4% 0.7% -0.2 68 062 905 -18.3% 1.1% -0.2 -6.8%
VIPROSAL
WoW 14 746 2.5% 2.0% 0.1 5 196 276 2.0% 1.8% 0.1 -2.3%
MoM 65 028 2.2% 2.0% 0 23 211 821 1.6% 1.9% 0 0.3%
YTD 451 317 -40.4% 2.1% -1.1 164 081 996 -47.3% 2.0% -1.4 -9.3%
MAT 832 284 -40.8% 2.3% -1.2 308 823 134 -44.7% 2.2% -1.5 -8.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 46 104 -33.4% 44.4% -10.3 23 327 328 -28.7% 77.6% -4.9 -18.0%
KAPSIKAM 485 410 -19.6% 2.4% -0.3 200 605 950 -20.9% 2.6% -0.4 -7.9%
MILDRONATE 1 675 915 -42.4% 10.3% -3.5 1 215 830 697 -28.8% 12.0% -2.1 -22.6%
SULFARGIN 74 686 -20.8% 0.7% -0.1 40 375 614 -14.9% 1.1% -0.1 -5.9%
VIPROSAL 451 317 -40.4% 2.1% -1.1 164 081 996 -47.3% 2.0% -1.4 -9.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 83 234 -26.2% 46.3% -6.7 40 326 939 -21.0% 78.2% -2.8 -15.5%
KAPSIKAM 926 296 -13.3% 2.6% -0.2 372 458 014 -16.0% 2.7% -0.3 -7.1%
MILDRONATE 3 169 935 -37.2% 10.9% -3 2 215 033 906 -12.7% 12.5% -0.4 -20.1%
SULFARGIN 124 105 -25.4% 0.7% -0.2 68 062 905 -18.3% 1.1% -0.2 -6.8%
VIPROSAL 832 284 -40.8% 2.3% -1.2 308 823 134 -44.7% 2.2% -1.5 -8.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 270 3.3% 39.0% 1.4 733 854 1.9% 75.7% 0.7 -0.4%
KAPSIKAM 12 615 -2.1% 1.8% 0 5 872 613 -2.7% 2.1% 0 -2.4%
MILDRONATE 51 094 2.6% 14.6% -0.1 39 117 774 2.2% 16.6% 0 3.2%
SULFARGIN 3 067 5.2% 0.8% 0 1 655 324 5.8% 1.1% 0.1 0.4%
VIPROSAL 14 746 2.5% 2.0% 0.1 5 196 276 2.0% 1.8% 0.1 -2.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 414 -2.1% 40.3% 0.2 3 023 636 0.4% 76.3% 0.4 -2.5%
KAPSIKAM 61 347 -9.5% 2.0% -0.2 26 468 014 -6.4% 2.2% -0.2 0.5%
MILDRONATE 226 520 -6.5% 15.6% 0.2 168 300 924 -4.0% 17.7% 0.5 -9.2%
SULFARGIN 11 174 0.7% 0.7% 0 5 963 573 -0.7% 1.0% -0.1 4.5%
VIPROSAL 65 028 2.2% 2.0% 0 23 211 821 1.6% 1.9% 0 0.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs